Heineken 0.0 now comes in juniper and lemongrass flavours
Heineken is bringing out flavoured varieties of its alcohol-free 0.0 lager and will also sell other drinks.
Heineken is bringing out new Heineken 0.0 cans in flavours that include juniper berry (jeneverbes) and lemongrass (citroengras). The brewer is also launching other drinks.
Until now the brand's recognisable green cans have held only lager (pils). The new varieties come in the same cans but taste of juniper berry or lemongrass, so a can taken from the fridge may now hold lager flavoured with juniper berry or lemongrass rather than plain lager.
The drinks that have nothing to do with beer include an aperitif-style drink. The launch also covers a sports-oriented drink.
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