3FM Serious Request

3FM Serious Request is an annual charity fundraising campaign run by the Dutch public radio station 3FM, with a live broadcast that runs for about a week in December. DJs stay in the Glazen Huis (glass house), a glass studio in a public square, and listeners and viewers donate money to good causes. It matters here because it is one of the best-known yearly charity events in the Netherlands, and the money raised goes to the charities it supports.